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Jonathan M. Herman

Starting his career at Columbia Records in 1990, Jonathan’s journey as a consultant began marketing music releases for recording artists such as Mariah Carey, LL Cool J, Nancy Wilson, Diana Krall, Peabo Bryson, Regina Bell and Public Enemy (working with Sandra Trim-DaCosta and Ruben Rodriguez); managing sports marketing campaigns for NBA draft picks Brian Grant, Tyrone Hill and Derek Strong (working with Steve Cobb); conducting legal services for actress Kim Fields and Death Row Records (working with Darrel D. Miller and Virgil Roberts); coordinating legislative affairs for Congresswoman Sheila Jackson Lee; and assisting multiple start-up businesses through planning and launch.


Jonathan established a management and marketing consultancy in 2002 that served, among others, the online branding needs of Strickland & Ashe, the largest African-American sports agency at the time. Two years later, Jonathan began working full-time with Allan Houston, the NBA All-Star and Captain of the New York Knicks, to manage his business and charitable activities – resulting in the development of original programs in fatherhood and entrepreneurship that have served 1,350 participants in New York, New Orleans, Detroit, Atlanta, Dallas and Louisville, KY. This work has also led to emerging opportunities to affect public policy through the Obama administration, and has generated over $1 Million in corporate sponsorships and private donations.


While serving as Executive Director of the Admiral Center at Living Cities, Jonathan developed methodologies for maximizing celebrity impact in both program development and systems change on a variety of issues. Overseeing all aspects of the Center’s growth and development during his tenure, Jonathan took the initiative from concept to reality and brought to membership Eva Longoria Parker, Chris Paul, Russell Simmons and Allan Houston.


Jonathan's entrepreneurial experience includes the founding of Strong Representation, Aspire Holdings (overseas real estate investment firm), and HitMeOff.Com (online entertainment distributor and subsidiary marketing firm). The recipient of collegiate leadership and academic awards, Jonathan holds a Bachelor's Degree of Science in Business Administration from Xavier University (Cincinnati, OH) and a Juris Doctorate from the Northeastern University School of Law (Boston, MA). Jonathan has also served as a panelist and judge for various symposiums and business plan competitions for the Kellogg Foundation / Council on Foundations, National Foundation for Teaching Entrepreneurship, Greater Harlem Chamber of Commerce, Tulane University and the Massachusetts Institute of Technology.


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  • “Jonathan has been a long time friend and business associate who has been extremely valuable in consulting me on profit and non-profit projects. A tireless worker, Jonathan's most favorable quality has been his focus on planning and strategy implementation. This has been the accountability that has helped the Allan Houston Legacy Foundation consistently reach its goals to equip our families and young adults spiritually and economically with maximum impact.”

    – Allan Houston
    Assistant President and Former Captain of the New York Knicks
  • “Jonathan Herman successfully navigates through the world of not-for-profit and professional sports. He has exceptional focus and sees the endgame at all times. He guides his Foundation partner, Allan Houston, very closely to concentrate on the objectives they want to achieve and moves with him through the corporate relationships and personal contacts necessary to get them done. Jonathan was a pleasure to work with over the many years we developed a joint program, monitored it and measured the success. He is honest, compassionate and a solid businessman who knows how to walk the fine line between corporate America and not-for-profit. I would look forward to working with Jonathan as a friend and/or a business partner anytime in the future.”

    – Mindy Ross
    New Business Development Executive and Former Managing Director of Smith Barney
  • “In my 30+ entrepreneurial years in starting up seven tech based companies, I can count on one hand those who possess the qualities of professionalism, strong work ethics and personal integrity. Jonathan would be one of those. In his capacity as advisor to a recent start-up venture I managed, Jonathan has assisted senior management on everything from marketing, business practices, employee issues, to legal concerns. I have found his input, perspectives and work invaluable and wouldn't hesitate to recommend Jonathan to anyone who is looking for extraordinary results.”

    – Peter Schniedermeier
    Management Consultant and Former President of ME3 Global, LLC
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