When athletes and entertainers utilize their celebrity to create or acquire a for-profit enterprise, quality management and marketing are needed to ensure that such ventures are formed with the best possible chance of success. Whether a fashion line, fitness product, food services business, entertainment release, or other venture, we provide the hands-on management and marketing support needed to effectively analyze the opportunity, develop the concept, ensure commercial viability, create investment materials, facilitate start-up activities, assemble a qualified management team, maintain best usage of the client’s brand name, and oversee the launch or improvement of operations. When our clients attach their name to a new or existing business enterprise, we provide the experience, strategic input and oversight necessary to create winning ventures with maximum return.
Phoenix Investors Group – San Diego, CA
Worked with founders to refine the business concept which utilized video game technology to train, hire and reward successful currency traders. Developed management and parent-subsidiary structures, wrote LLC operating agreement and employment contracts for management team, created incentive system; and helped assemble board of advisors, and developed investment materials used to raise approximately $2.4 Million in start-up capital
Innovative Fitness Group – New York, NY
Assisted founder in developing a mobile fitness concept to expand his fitness training services to professional athletes and entertainers beyond gym-based services to meet their needs while on location. Researched competitive landscape, vetted business concept with existing and potential clients, wrote business plan, created investment materials, developed online and print marketing materials, and helped generate positive media coverage for the company
